Hi, I'm Anatoliy. I'm a product designer based in Stockholm.

I've been designing digital products for more than 20 years. I started with websites and mobile apps, and over time moved into increasingly complex products, platforms, and systems.

My work has ranged from global consumer experiences used across dozens of markets to enterprise software, connected devices, workplace systems, and interfaces inside cars.

I like complicated things. Products with lots of moving parts, constraints, platforms, and people involved. My job is usually to make sense of all that and turn it into something coherent and elegant.

I've spent much of my career leading design, but I've never really wanted to move away from designing. I still care about the flow, the interaction, the system, and the last few pixels.

I believe good design is when all of those things come together and the complexity behind them becomes invisible.